Paul Wilson is an original monster of rock & roll in the melbourne dinning scene, a guy who changed the game of everyone, great food, soulful & pretence free! – Aunthony Bourdain.
shop where bold and beautiful flavours reign. Must visit.
Menu Creation
I believe it’s the most important document in any hospitality
venue & so often under done as when you consider every guest
reads your menu it’s a very important tool to increase your business
& educate your team
Paul Wilson has created menus for some of the world’s leading operators from fine dining establishments to urban cafes we have innovative graphics artists partners, exciting concepts, recipes creative fundamental to suit your establishment.
Repositioning Existing Hospitality Venues
Paul Wilson with over 30 years of International & local hospitality experience provides an unparalleled hands on service refreshing the brand ,identity,food & beverage ,style & overall performance of your business.
Concept Creation
One of Australia’s most creative chefs author of 3 cookbooks Pauls culinary landscape spans the globe offering a wide range of culinary benchmarks through his celebrated menus ,detailed recipes , hands on training & On trend awareness as well as perfectly pitched concepts for your demographic ensuring your venue stands out from the pack attracting & capturing the superior employees & loyal customers.
Marketing
Having worked closely alongside some of Australia’s &UKs most creative hospitality brands ,restaurants ,bars ,innovative farmers ,suppliers & producers through positive & challenging times allows us to create bespoke marketing ideas ,events ,strategy exciting copy & diverse graphic design that ensures a excellent return on investment.
Private Catering & Bespoke Events
Our network of innovative suppliers & farmers allow us to prepare world class ingredients to suit every special occasion in the comfort of your home or by association with leading caterers who Paul Wilson collaborates with regularly.
Design & Project Management
Having built ,launched & refreshed dozens of prominent world class restaurants ,hotels & pubs allows us to ensure you navigate the many hurdles involved with a new hospitality business be it new kitchens designs ,equipment ,Concept tenders ,trading floor plans ,retail displays & custom design operating pieces .